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The REaltor Lab & Sunday Closing
Growth is Engineered in the Lab
Subsidiaries of Fractional Impact
Your complete real estate marketing system — all in one place. $397/M for a full CMO on Demand.
Tracie Jones | Founder & President
The Realtor Lab & Sunday Closing, founded by Tracie Jones, a 34-year marketing veteran with deep roots in corporate America, real estate, private wealth, and professional services.
Tracie has been a licensed Realtor since 1993, but early in her real estate journey, she discovered that her true talent was not simply selling homes — it was marketing them.
Her first real estate campaign, created in 1993, was called Signatures of Success. Looking back, Tracie believes that campaign was the Lord’s way of showing her that marketing was the gift He had placed in her hands.
She studied marketing in college, but real estate was where she first saw how powerful the right message, positioning, and campaign could be.
For 12 years, Tracie served as Chief Marketing Officer at Ameriprise, where she led large-scale marketing initiatives and executed growth strategies that supported businesses exceeding $1 billion in revenue.
Over the course of her career, Tracie has built, led, and optimized marketing strategies at the highest level — consistently translating vision into measurable growth. She understands the real estate business model, the psychology of prospective clients, the importance of personal brand, the need for consistent follow-up, and the complexity of standing out in a crowded market.
Through Sunday Closing, Tracie brings institutional-level marketing expertise to real estate agents who are ready for a more strategic, consistent, and professional path to growth.
To date, her strategies have helped more than 300 professionals strengthen their positioning, increase qualified appointments, and scale their businesses to the next level.
Sunday Closing is built on one core belief:
Growth is not accidental. It is engineered.
Through refined positioning, data-driven strategy, disciplined follow-up systems, content structure, and precision advertising, Tracie and her team create repeatable client acquisition systems designed specifically for real estate agents.
This is not generic marketing.
This is strategic growth architecture for Realtors who are ready to build a recognizable brand, attract better opportunities, and create a business that grows with consistency and intention.